Demystifying Sales Methods: Understanding Expressions of Interest

When it comes to selling or acquiring a car wash, choosing the right sales approach is essential. 

When selling or acquiring a car wash, choosing the right sales approach is essential. Each method offers unique advantages depending on the type of car wash, the current market, and the seller's goals. One method we’re utilising more frequently is the Expression of Interest (EOI) campaign. But what does this mean, and how does it compare to other methods?

The Key Sales Methods for Selling a Car Wash

01 | Sale via Private Treaty

The most traditional and widely used method for selling a car wash business. 

It involves:
• Listing the car wash for sale with a fixed price or price range.
• Allowing potential buyers to make offers based on the listed price.
• Negotiating the terms of the sale, including price, settlement period, and inclusions like equipment or ongoing contracts.

Best for: Sellers looking for a straightforward process and buyers who prefer open negotiation.

Advantages:
• Flexibility in timelines and terms for both parties.
• Transparency with a clear listed price for buyers to assess.

Considerations:
• Pricing the car wash incorrectly or improperly preparing documentation can delay securing a buyer.
• Buyers may negotiate aggressively, resulting in lower offers.
• It leaves limited room for exceeding expectations.

02 | Auction

An auction brings competitive energy to the car wash sales process. 

Here's how it works:
• The car wash is marketed intensively in the lead-up to a specific auction date.
• Interested buyers bid publicly, with the sale going to the highest bidder (if the reserve price is met).
• The sale is finalised immediately after the auction.

Best for: 
High-demand car washes, particularly those in prime locations or with unique features with clear and available financial information that has been made available for an appropriate amount of time (e.g., automated systems or simple car wash operations).

Advantages:
• Creates urgency and competition among buyers.
• Provides an end date for the sale process.

Considerations:
• Requires a strong marketing campaign to attract serious bidders.
• Buyers need to be ready to act immediately, which may limit the pool of potential purchasers.
• If the auction fails to produce a bid/bidder, it's difficult to maintain pricing integrity.

03 | Expression of Interest

An Expression of Interest (EOI) campaign invites buyers to submit their highest and best offers in writing by a set closing date. This method is particularly effective for car washes with increased buyer demand and unique selling points, such as high profitability, excellent locations, or growth potential. 

Here's how it works:

• Buyers submit confidential offers that include price, settlement terms, and any conditions (e.g., subject to due diligence or finance approval).
• Sellers review all submissions after the campaign closes, then choose to accept, reject, or negotiate further with one or more buyers.

Best for: 
High-value or strategically located car washes where the seller wants to gauge buyer interest without limiting the pricing by using a fixed price method. 

Advantages:
• Offers confidentiality for both buyers and sellers, maintaining privacy around negotiations.
• Enables sellers to consider offers not just on price but also on favourable terms.
• Purchasers are kept in the dark, so vendors retain complete control.

Considerations:
• May deter buyers unfamiliar with the EOI process.
• Success depends on a well-executed campaign and clear communication.
• Information needs to be well prepared so buyers can participate with a view of having limited conditions, if any, on their offers.

04 | Offers to Purchase

Like an EOI campaign, this method allows buyers to submit their best offer without a fixed closing date. 

Instead:

• Offers are accepted on a rolling basis, allowing sellers to act when a strong offer comes in.
• Buyers can negotiate terms throughout the sales period.
Best for: Car washes where the seller prioritises flexibility or wants to test the market.

Advantages:
• Greater flexibility for sellers to accept or negotiate offers as they come.
• Can shorten the sales cycle if an attractive offer is received early.

Considerations:
• May lack the urgency created by auctions or EOIs.
• Requires sellers to manage offers proactively over time.

01

Sale via Private Treaty

The most traditional and widely used method for selling a car wash business. 

It involves:
• Listing the car wash for sale with a fixed price or price range.
• Allowing potential buyers to make offers based on the listed price.
• Negotiating the terms of the sale, including price, settlement period, and inclusions like equipment or ongoing contracts.

Best for: Sellers looking for a straightforward process and buyers who prefer open negotiation.

Advantages:
• Flexibility in timelines and terms for both parties.
• Transparency with a clear listed price for buyers to assess.

Considerations:
• Pricing the car wash incorrectly or improperly preparing documentation can delay securing a buyer.
• Buyers may negotiate aggressively, resulting in lower offers.
• It leaves limited room for exceeding expectations.

02

Auction

An auction brings competitive energy to the car wash sales process. 

Here's how it works:
• The car wash is marketed intensively in the lead-up to a specific auction date.
• Interested buyers bid publicly, with the sale going to the highest bidder (if the reserve price is met).
• The sale is finalised immediately after the auction.

Best for: 
High-demand car washes, particularly those in prime locations or with unique features with clear and available financial information that has been made available for an appropriate amount of time (e.g., automated systems or simple car wash operations).

Advantages:
• Creates urgency and competition among buyers.
• Provides an end date for the sale process.

Considerations:
• Requires a strong marketing campaign to attract serious bidders.
• Buyers need to be ready to act immediately, which may limit the pool of potential purchasers.
• If the auction fails to produce a bid/bidder, it's difficult to maintain pricing integrity.

03

Expression of Interest (EOI)

An EOI campaign invites buyers to submit their highest and best offers in writing by a set closing date. This method is particularly effective for car washes with increased buyer demand and unique selling points, such as high profitability, excellent locations, or growth potential. 

Here's how it works:
• Buyers submit confidential offers that include price, settlement terms, and any conditions (e.g., subject to due diligence or finance approval).
• Sellers review all submissions after the campaign closes, then choose to accept, reject, or negotiate further with one or more buyers.

Best for: 
High-value or strategically located car washes where the seller wants to gauge buyer interest without limiting the pricing by using a fixed price method. 

Advantages:

• Offers confidentiality for both buyers and sellers, maintaining privacy around negotiations.
• Enables sellers to consider offers not just on price but also on favourable terms.
• Purchasers are kept in the dark, so vendors retain complete control.

Considerations:
• May deter buyers unfamiliar with the EOI process.
• Success depends on a well-executed campaign and clear communication.
• Information needs to be well prepared so buyers can participate with a view of having limited conditions, if any, on their offers.

04

Offers to Purchase

Like an EOI campaign, this method allows buyers to submit their best offer without a fixed closing date. 

Instead:

• Offers are accepted on a rolling basis, allowing sellers to act when a strong offer comes in.
• Buyers can negotiate terms throughout the sales period.
Best for: Car washes where the seller prioritises flexibility or wants to test the market.

Advantages:
• Greater flexibility for sellers to accept or negotiate offers as they come.
• Can shorten the sales cycle if an attractive offer is received early.

Considerations:
• May lack the urgency created by auctions or EOIs.
• Requires sellers to manage offers proactively over time.

Summary

Selling a car wash is a significant decision, and choosing the right sales method can make all the difference. Whether you’re considering private treaty, auction, EOI, or offers to purchase, the key is understanding the nuances of each method and how they align with your goals. At CWSA, we combine industry expertise with tailored advice to help car wash owners confidently navigate the sales process. If you're ready to take the next step, contact us today for a confidential discussion.

Car Wash Sales Method Comparison

MethodSpeedBuyer ControlSeller FlexibilityRisk Level
Private Treaty●●○○○●●●○○●●●●○●●○○○
Auction●●●●○●●○○○●●○○○●●●●○
EOI●●●○○●○○○○●●●○○●●○○○
Offers to Purchase●●○○○●●●○○●●●●○●●○○○

● = relative strength | ○ = relative weakness — for illustrative comparison only.

Car Wash Sales Method Comparison

Private Treaty
  • Speed: ●●○○○
  • Buyer Control: ●●●○○
  • Seller Flexibility: ●●●●○
  • Risk Level: ●●○○○
Auction
  • Speed: ●●●●○
  • Buyer Control: ●●○○○
  • Seller Flexibility: ●●○○○
  • Risk Level: ●●●●○
Expression of Interest (EOI)
  • Speed: ●●●○○
  • Buyer Control: ●○○○○
  • Seller Flexibility: ●●●○○
  • Risk Level: ●●○○○
Offers to Purchase
  • Speed: ●●○○○
  • Buyer Control: ●●●○○
  • Seller Flexibility: ●●●●○
  • Risk Level: ●●○○○

● = relative strength | ○ = relative weakness — for illustrative comparison only.

Summary

Selling a car wash is a significant decision, and choosing the right sales method can make all the difference. Whether you’re considering private treaty, auction, EOI, or offers to purchase, the key is understanding the nuances of each method and how they align with your goals. At CWSA, we combine industry expertise with tailored advice to help car wash owners confidently navigate the sales process. If you're ready to take the next step, contact us today for a confidential discussion.

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